The industry's on the up, up, up!

Clare Halls | Friday, 31 July 2009

The industry's on the up, up, up!

Among a miserable soul wrenching year of fallen idols, recession and deadly flu, comes good news - the music industry is on the rise once again. Where CD sales have plummeted, ticket sales for concerts along with sponsorship deals have increased revenues by 4.7%.

This figure comes from research conducted by PRS and is not only going to mean good things for the British economy and our musicians, but an increase in live music specifically probably means more gigs for the public, and with massive corporations jumping on the bandwagon, mass exposure for smaller artists and fresh music.

Case in point: without Mazda taking a chance on The Noisette's anthemic 'Don't Upset The Rhythm', the transformation from London indie band to world sensation would just be a blurry dream. The Christmas ads from Marks & Sparks featuring Take That re-established them as one of Britain's biggest pop groups, and associated them with a British brand institution. Duffy's partnership with Diet Coke introduced her to global markets.

This is all well and good, but in addition, a boom in live music will have an impact on other industries and the wider British economy as well. More festivals means more business for mobile food companies, tent-makers and even the humble Wellington manufacturers. Just more live events can mean more projects for graphic designers, drinks companies and merchandisers. The list is endless and the righteous power of music is becoming prevalent once more.

Real musical talent is proven in a live situation. No amount of autotune can fix a weak voice and invigorate crowds – therefore with time this move will also (hopefully) filter out manufactured pap and encourage real working artists to the forefront.