The 1234 presents the best new underground music alongside inspirational international artists, set deep in the heart of London's most creative and cultural quarter.
The festival manifesto is to provide a platform for the best musical talents from East London and the best emerging talent from around the globe.
Organisers this year are promising to present a program that always includes "heard them here first" bands, plus a good chunk of "will never hear of again" ones to. They boast: "In the 60's it was in Chelsea, the 70's was Noting Hill, the 80's was Soho, the 90's was Camden and the in the 2000's it is SHOREDITCH. The world now looks to East London for new music."
2010 sees a vastly improved festival set up, site infrastructure and production veering swiftly away from the (now claimed as intentional) 'COLDITZ' feel of last year. The site will now provide more stages, more tents, more music, more bars, more food, more stalls, more flashing lights, more entertainment, a better VIP enclosure and an artists' village.
Tickets are priced with the incredible early bird tag of just £15.
Five main stages will dominate this year's event:
1. Open-air main stage
2. Big top second stage
3. Big top new band third stage
4. 2,000 capacity big top dance stage with full club production hosted by Dollop
5. Smash & Grab cabaret tent
Bands and DJs confirmed so to-date:
A1 BASSLINE | ACTION BEAT | A GRAVE WITH NO NAME | AUTOKRATZ | BLOOD MUSIC | BO NINGEN | BRETON | DDD | DARK HORSES | DEEP SHT | DOLLOP | DRUM EYES |DUM DUM GIRLS | EGYPTIAN HIP HOP | INVASION | IS TROPICAL | KOOL KIDS KLUB | LELE (SPEAKS) | LE SHARK | MARIA & THE MIRRORS | MATTHEW WOWOW | MAZES | NECRO DEATHMORT | NO BRA | NOT COOL | RANDOM IMPULSE | S.C.U.M | SHARKS | SMASH & GRAB | SUNDERBANS | THE LOVELY JONJO | THE KNOCK OUT DROPS | THE RULING CLASS | THESE NEW PURITANS | THE TOES | TODDLA T & MC SEROCEE | TRAILER TRASH TRACYS | TRONIK YOUTH | VERONICA FALLS | VICTOR TALKING MACHINE | VIVIAN GIRLS | VON HAZE | WAVVES | WE HAVE BAND | WILD PALMS | ZOMBIE ZOMBIE
Aftershow parties come from:
HOXTON?SQUARE BAR | ELECTRICITY?SHOWROOMS | 333 | CATCH | THE LEGION | BAR MUSIC HALL | COCOMO | THE?OLD?BLUE?LAST