The act of unleashing an early-doors statement of intent with your first album has become increasingly crucial for our modern-day musicians, in the midst of an industry whose attention span is shortening with every year that passes.
It has become somewhat rare for a new artist to 'slow burn' their way into the public eye early on in their career. With the word-of-mouth process now speedier than ever, more often than not a band will tend to explode onto the scene and set light to all around them in a deluge of ubiquity, before going one of two ways after their hype machine has been switched off.
Good job then that Brighton five-piece Telegraphs have come up with a debut record as fine as 'We Were Ghosts'. They may have been on our horizons for a good couple of years, but this coming together of their heavily-charged tunes onto a debut LP could be the moment to spark the group's inevitable explosion from the south coast.
When heard all the way through, the album comes across as so incendiary and bursting full of riffs that it's hard to see it not making a weighty impact on the UK's rock fraternity. Those necessary statements of intent are everywhere, from the spiky guitar licks of 'We Dance In Slow Motion' and the glorious changes of pace in 'Forever Never', to the hook-filled choruses of 'I Don't Navigate By You' and 'So Cold'.
Hattie Williams and Darcy Harrison's intricate vocal harmonies serve to add further proof of the impressive approach to songwriting which the band have developed within their self-induced maelstrom, en route to making an album which is audibly high on honesty, intensity and full-throttle aggression.
Debut albums need to excite. They ought to capture their performers' personality and spirit, to leave listeners under no illusions. 'We Were Ghosts' not only ticks these relevant boxes with consummate ease, but also demonstrates more than enough quality and immediacy throughout its duration to suggest that Telegraphs have a decent future ahead of them. Brighton rock still looms large.